Logo Design & Branding

Service Description

This course covers the fundamentals of logo design and brand identity creation. Learn how to conceptualize, sketch, and digitalize logos using Illustrator, while gaining an understanding of core branding principles such as typography, color psychology, and visual consistency. By the end of the course, you’ll create a professional logo and brand identity guidelines applicable to businesses, startups, or personal branding. Key Topics Covered: 🔹 Introduction to Branding & Logo Design: Understand the role of logos in branding 🔹 Brand Identity & Core Values: Learn how branding influences perception and messaging 🔹 Logo Types & Styles: Explore different logo formats and where to use them 🔹 Sketching & Concept Development: Generate and refine logo ideas through sketching techniques 🔹 Colors, Typography & Iconography: Learn how to choose brand-appropriate colors, fonts, and symbols 🔹 Digitalizing Logos in Illustrator/Figma: Turn sketches into polished digital logos using design tools 🔹 Creating Brand Guidelines: Develop identity kits with visual rules for consistent branding 🔹 Logo Adaptation Across Mediums: Optimize your logo for web, print, packaging, and merchandise 🔹 Case Studies & Brand Analysis: Analyze real-world branding strategies—what works and what doesn’t 🔹 Final Project – Logo & Identity Design: Create a complete brand identity package for your chosen concept Who Should Take This Course? ✅ Graphic design students and beginners ✅ Freelancers and creative professionals building brand identity skills ✅ Business owners and startups developing their own branding